MKT 220. Introduction to Marketing. (3 Credits)
"Introduction to the functional activities of marketing including product, distribution, promotion, and pricing decisions; the importance of a consumer orientation; and strategic marketing planning including implementation and control marketing activities."
MKT 345. Selling and Management. (3 Credits)
"This course presents the selling function in a context of the total marketing communication function in planning and managing programs for advertising products and services. Topics include preparatory research, objective setting, budget planning, media, creative programs and evaluation of advertising effectiveness. The management function of selling will be presented in the promotion function."