Objectives
- Demonstrate knowledge of business administration concepts and quantitative controls in the business environment by satisfactorily completing specific course work,
- Locate information sources applicable to meet the requirements within the major as well as select appropriate technologies to analyze and interpret data,
- Use written and oral communication guidelines based upon APA style and accepted business practices to clearly express ideas, concepts, and demonstrate the ability to apply in the appropriate business setting, and,
- Identify business opportunities/problems, develop alternative solutions, and formulate plans.
Business Administration (BUS)
Undergraduate
BUS 121. Business Writing and. (3 Credits)
( It will cover the external and internal role of communication as it relates to positively positioning a business. The course will focus on both oral and written communication.
Prerequisite: English 101) Business communications will give a comprehensive view of various communication media used in businessBUS 300. Business Law. (3 Credits)
"The course is designed to equip managers and leaders with an understanding of the legal process and how the process applies to managerial and business affairs. Critical thinking skills are emphasized; torts, labiality, agency and governmental regulations, and contracts will be addressed."
BUS 305. Global Business. (3 Credits)
"The course is designed to equip managers and leaders with an understanding of the legal process and how the process applies to managerial and business affairs. Critical thinking skills are emphasized; torts, labiality, agency and governmental regulations, and contracts will be addressed. "
BUS 310. Financial Stewardship. (3 Credits)
"Executive Education program designed to help profit, nonprofit and NGO leaders understand the tools, techniques, and concepts of good financial management. Corporate, profit and nonprofit executives have to strike a balance between creating public value and managing the bottom line. Sound financial management is critical to the long-term health of any nonprofit organization. Senior executives leading corporations for profit and nonprofits need the ability to read financial reports accurately, ask the right questions of their financial officers, and make strategic management decisions based on a solid understanding of the general business principles that apply to all organizations."
BUS 315. Corporate Finance. (3 Credits)
"This course is an introduction to theories and methods surrounding corporate finance. Topics included in this course are capital budgeting techniques, time value of money, risk and return, security market efficiency, policy decisions on dividend, and optimal capital structure."
BUS 320. Strategic Management. (3 Credits)
"This course explores the process of Strategic Management. Discussions will include how managers can act on the behalf of owners and use concepts, principles and theories from several disciplines to analyze a firm’s internal and external environment, and develop strategies to achieve the firm’s strategic objectives. Cases from a variety of organizations will be utilized to demonstrate principles, techniques and theories. Knowledge from various Business disciplines will be used to formulate, implement and evaluate strategic alternatives. Other topics include managing strategic change, contingency planning and socio-cultural responsibility. "
BUS 325. Business Ethics. (3 Credits)
BUS 335. Management and Consulting. (3 Credits)
This course is designed to overview the consulting profession with a subsequent emphasis on organization consulting issues. Effort will be placed on developing proficiencies in a range of skills required to practice the art of consulting.
BUS 350. Organizational Behavior. (3 Credits)
"This course is an advanced introduction to the major theories and issues in the study of human behavior in work organizations. Included are the topics of perception, motivation, leadership, job satisfaction, group dynamics, stress, organizational climate, and communication processes. Organization theory and design concepts are also incorporated to give the student a more complex framework for managerial decision making."
BUS 400. "Strategy, Innovations and Global ". (3 Credits)
"This course is designed to provide students with a powerful set of tools which will prepare them to analyze, formulate, and implement business firm strategies with the aim of attaining sustainable competitive advantage. This course will further allow students to adopt the perspective of the general manager, challenging student knowledge in each functional area in the effort to create integrative strategies that serve the needs of shareholders, as well as other stakeholders inside and outside the company. The course includes conceptual readings, which elucidate the fundamental concepts and frameworks of strategic management, as well as case analyses, which enable students to apply their knowledge to real-world situations and managerial decisions. The course culminates with a final project, which requires student teams to perform a complete strategic analysis on a public company, considering its industry environment and dynamics, its strategic positioning and internal resources, and proposing a course of action for the firm to respond to its strategic challenges. "
BUS 435. Entrepreneurship. (3 Credits)
BUS 455. International Market and Trade. (3 Credits)
"This course will study how economic and market integrate among countries including Asia-Pacific Economic, Association of Southeast Asian Nations, North American Free Trade Agreement, etc. In addition major emerging market economies will be evaluated along with challenges and opportunities present to international business firms."
BUS 499. Internship: Bachelor of Bus Admin. (3 Credits)
"Supervised by the chair or faculty member in the business department, the student will select practical work experience in a business field of their choice. The student must apply for the internship at the work location a semester prior to registering for the internship. Internships are only completed in the spring or fall semesters."
Marketing (MKT)
Undergraduate
MKT 220. Introduction to Marketing. (3 Credits)
MKT 340. Marketing. (3 Credits)
"Apply the fundamentals of marketing within an organization and the contemporary market environment. The course will focus on marketing strategy and development of a marketing mix. That is all predicated on product, price, distribution, and promotion."
MKT 345. Selling and Management. (3 Credits)
"This course presents the selling function in a context of the total marketing communication function in planning and managing programs for advertising products and services. Topics include preparatory research, objective setting, budget planning, media, creative programs and evaluation of advertising effectiveness. The management function of selling will be presented in the promotion function."
Master of Business Administration (MBA)
Graduate
MBA 600. MBA Orientation. (1 Credit)
"This course follows a holistic approach that deals with the head and the hands. This is a foundational course that will blend the academic leadership theory of servant leadership with applied biblical integration. The Beulah Heights University Department of Business Administration Studies embraces the biblically-based Servant Leadership as the normative approach to leadership. Students learn practical lessons, applying principles they are learning in the course while team building with fellow classmates on how to lead an organization on biblically principles. "
MBA 601. Servant Leadership. (3 Credits)
"Executives in professional organizations are expected to solve problems and make decisions, but ultimately, they must not only make excellent decisions but also communicate them effectively to a variety of stakeholders. The emphasis will be on the development of professional skills and perspectives, such as business writing, coaching and counseling, conflict resolution from a biblical perspective, effective business protocol, interviewing, intercultural awareness and sensitivity, negotiating agreement and public speaking."
MBA 625. Professional Communication. (3 Credits)
"This course is an advanced introduction to the major theories and issues in the study of human behavior in work organizations. It analyzes the interaction of individual, group, and organizational dynamics that influence human behavior in organizations and determines appropriate management approaches to foster a productive work environment. Included in the curriculum are strategies used to understand motivation and individual behavior, decision making, the dynamics of groups, work teams, communication, leadership, power and politics, conflict resolution, work design, organizational structure and culture, and managing change."
MBA 635. Organizational Behavior. (3 Credits)
"This course is designed to examine the relationships between the traditional human resource functions and the various business functions related to balancing efficiency and effectiveness. Issues to be covered in both domestic and global environments include, but are not specifically limited to, staffing, employee training and development, compensation and benefits, legal issues, union & non-union issues, safety and health issues, cross cultural and expatriate issues."
MBA 637. Human Resources Management. (3 Credits)
This course Examines and evaluates the legal environment and ethical challenges of management and organizations. Much emphasis is placed key elements within a church’s ability to recognize the importance and circumstances in meeting its obligations to its staff and community.
MBA 640. The Legality of Business. (3 Credits)
This course uses economic analysis to support business strategy decisions that promote competitiveness in an environment of changing domestic and international market conditions. It also will explore relevant economic optimization and demand to see how integration affects pricing and production decisions within the market.
MBA 644. Managerial Economics. (3 Credits)
"This course focuses on the study of accounting concepts and standards applicable to financial information. Emphasizes will be place on managerial functions of cost control and reporting, budgeting, profit planning, and projections used in decision-making."
MBA 650. Business Accounting. (3 Credits)
"This course is designed to provide the student with the theoretical knowledge and practical skills necessary to understand methodologies that supports the business functions. The objective is to build a basic understanding of the value and uses of information systems for business operation, management decision-making, and strategic advantage. The student will use commercial software packages to apply graphical and numerical outputs relevant in today’s business world."
MBA 655. Decision Analysis Systems. (3 Credits)
"This course Analyzes key marketing concepts, such as consumer/business buying behavior, market research, brand management, product development, pricing strategies, and the design of marketing channels Topics include market segmentation, foreign market assessment, pricing, promotion and distribution."
MBA 662. Marketing. (3 Credits)
"This course considers the financial management decision-making role within the organization and explains how to measure and compare risks across investment opportunities. Subjects include valuation and integrate risk, return and the firm’s choice of capital structure. It analyzes the many ways in which organizations decide on securities and how it will raise capital from investors. "
MBA 671. Corporate Finance. (3 Credits)
"This examines how the institutions of international trade, investment and financing affect a firm’s strategy and operations and what the firm might be able to do to influence the evolution of these institutions. Emphasis is given to the knowledge and attitudes required for the development of intercultural/multicultural management skills in order to understand the complexities of a diverse economic, political and legal system."
MBA 678. International Business. (3 Credits)
"This course addresses the issues faced by managers who wish to turn opportunity into viable organizations that create value, and empowers students to develop their own approaches, guidelines, and skills for being entrepreneurial managers. Students are required to complete a business plan which identify potentially valuable opportunities, obtain the resources necessary to pursue an opportunity, and to create an entrepreneurial organization. Manage the entrepreneurial organization once it has been established. Grow the business into a sustainable enterprise. Create and harvest value for the organization's stakeholders. This course examines biblical passages that discuss the qualities and requirements of a good steward from a holistic perspective."
MBA 680. Entrepreneurship. (3 Credits)
"This course examines the strategic management process and implementation of successful business strategies in the highly competitive and dynamic global environment. It centers on different themes within an organization while developing good decision-making skills. Learners will involve themselves in looking at core business functions, strategic game plans and global operations."
MBA 690. Strategic Management. (3 Credits)
"This course will be an exposition, emphasizing the background issues, purpose, structure, and interpretation of prophetic literature and theological contributions of Daniel."