Brightspace Student Portals Faculty Portal

Marketing (MKT)

MKT 220. Introduction to Marketing. (3 Credits)

MKT 340. Marketing. (3 Credits)

"Apply the fundamentals of marketing within an organization and the contemporary market environment. The course will focus on marketing strategy and development of a marketing mix. That is all predicated on product, price, distribution, and promotion."

MKT 345. Selling and Management. (3 Credits)

"This course presents the selling function in a context of the total marketing communication function in planning and managing programs for advertising products and services. Topics include preparatory research, objective setting, budget planning, media, creative programs and evaluation of advertising effectiveness. The management function of selling will be presented in the promotion function."